According to a report by Wix Digital Agencies, in 2020 ‘A Glimpse into the Future’, 50% of digital marketing agencies agreed that increasing competition was an issue and that agencies need to include an integrated approach to marketing in their service offering. To cut through the noise and thrive, agencies need to stay on top of digital trends in order to offer innovative and emotionally appealing strategies to their clients. Top growth-opportunities highlighted in the Wix report for agencies include “offering higher-end design” and offering additional marketing services. One way do both is to adopt Augmented Reality (AR) solutions and to include it in the agency service suite.
There are many ways AR can be successfully integrated into marketing campaigns and offered as a high-end service to your clients. Enhancing print campaigns is probably one of the most transforming benefits of AR. With AR, marketing agencies can create immersive, interactive and engaging AR marketing experiences, right from a printed brochure, a print ad or any other print collateral.
AR can also strengthen sales by letting customers purchase directly from print originated experiences with integrated calls-to-action. For example, real estate agency, McGrath Estate Agents, created AR-enabled property advertisements which delivered property showcase videos and prompts to visit the website for more information—all seamlessly done with a call-to-action accessed from the print initiated experience.
AR for Agencies is a partner program where agencies can leverage the UnifiedAR’s AR technology to offer customers innovative augmented reality solutions under their own brand. Agencies can set themselves apart from the competition and position their business as an innovative leader in the omnichannel marketing space by implementing AR and Interactive Print as a seamless part of the marketing strategy.
AR for Agencies enables agencies to monitor real, tangible metrics and measure ROI, now even from print based marketing. This is a powerful game-changer, as any marketing agency knows that marketing metrics are vital to track and reach marketing campaign objectives.
As a UnifiedAR Solutions Partner, agencies get all of their demo campaigns free of charge and their customer’s solutions, including white labelling costs, at a wholesale rate. Agencies can also sell their solution at whatever price best suits their business. It’s never been easier to create highly profitable AR solutions from both recurring campaign fees and services like consulting, content production and campaign management.
As a company who helps our clients have conversations with their target audience, we were seeking a new technology to enhance our clients digital conversations. Through augmented reality, not only did this allow our clients to have engaging digital conversations with their audience, but it also allowed us to bring their print media to life.
The team at Unified AR are exceptional. Their knowledge, flexibility and support makes partnering with them so easy. Our partnership has opened up new opportunities which has seen us work on some exciting projects together. We really see them as an extension of the Conversify family.
Innov8AR is a digital solutions startup with offices in Tampa, FL & Nashville, TN. Partnering with UnifiedAR in Brisbane, Australia was a game-changer for us. We appreciate their exceptional industry knowledge, nonstop support and incredible patience!
As a market leader in the integrated print and digital space, Worldwide is always looking for innovation that will provide our customers with a whole new level of value and we believe we have the “next big thing” in augmented reality.
UnifiedAR has and is helping to make the adoption and implementation of this leading-edge technology through the Worldwide business as painless and cost effective as could be imagined. They have provided us with the ability to re-brand their prebuilt apps and platform as our very own technology and as a result this will allow us to launch our solution to the marketplace in as little as a few weeks, and at a significant lesser cost than if we were to develop the technology from scratch.
Worldwide is looking forward to working alongside UnifiedAR into the future to evolve and enhance the way businesses connect and engage with their customers.
I would like to Express my delight in partnering with UnifiedAR.
My initial motive for the partnership was to help increase the demand for sales in innovative print solutions which I can say has happened. The market reaction has been outstanding, and I could not be more impressed by the technology. What I find even more amazing is the opportunities for print that we have been given, purely out of presenting augmented reality to the market.
I look forward to many years of partnership with unified AR and looking forward to seeing where the company takes us.
See How AR Can Work for You.