Augmented Reality Marketing


Your marketing strategy is not complete without augmented reality. Find out how you can increase your marketing ROI, increase sales and build brand loyalty with AR for Business.


AR for Business takes offline audiences online

Printed elements such as product packaging, brochures, direct mail and even business cards play a critical role in brand identity and marketing. In the past, marketers used to ask the questions, “How do we bridge the gap to digital?” and “How do we keep the audience engaged?”

Now, Augmented Reality (AR) has shown to be an effective solution for both challenges. In fact, recent research shows that 81% of marketers believe that interactive content grabs attention more effectively than static content. This illustrates that bringing your existing efforts to life with AR could significantly increase your marketing effectiveness.

Research conducted by Zappar and Mindshare found that AR delivers almost double the levels of visual attention compared to their non-AR equivalent and memory recall was 70% higher in AR interactions compared to non-AR.

This has a huge impact on the effectiveness of your brand and advertising assets. Additionally, by integrating AR you’re able to streamline – and speed up – the customer journey from awareness straight through to purchase with a recent survey showing 71% of consumers would shop more frequently if an AR experience was offered. You also get instant access to measurable results; engagement rates, time spent within the experience, location, links clicked and more. Something that has long been out of grasp for stand-alone print materials.

Augmented reality can take branding materials like business cards and brochures to the next level by adding a virtual component. Users are able to scan printed materials with their mobile devices to access a range of features giving them more information and ways to get in contact with the brand and even drive straight through to purchase.

Supercharge Your Marketing Collateral

For instance, a user can scan a brochure to bring up a video highlighting some aspect of the information being conveyed, bringing a dynamic element to the static text on the brochure. Alternatively, a business card can use AR to present a variety of contact options that will allow the user to get in touch with a single click, whether through email, LinkedIn or by phone call.

AR also can save you money by helping you to create evergreen collateral pieces. Print the information that doesn’t often change and save any content that is frequently updated to the AR experience. Change the experience as often as you’d like, without the need for a new print run every time.

Augmented reality is more than just a novelty or a new frontier in gaming. It stands to be a key driving force behind sales and marketing innovations over the next decade. Whether you’re teaching people something new or engaging an audience already familiar with your brand, you can use AR strategically at every step of the customer journey — to acquire new leads, increase loyalty among your existing customers and grow your business. Additionally, by thinking through how you integrate assets into a cohesive experience you stay focused on what you want your call to action to be and help nurture leads through the buyers lifecycle to a more qualified place for sales to follow up.

Don’t miss the opportunity to increase your marketing ROI, increase sales and build brand loyalty with AR for Business.

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