Printed elements such as product packaging, brochures, direct mail and even business cards play a critical role in brand identity and marketing. In the past, marketers used to ask the questions, “How do we bridge the gap to digital?” and “How do we keep the audience engaged?”
Now, Augmented Reality (AR) has shown to be an effective solution for both challenges. In fact, recent research shows that 81% of marketers believe that interactive content grabs attention more effectively than static content. This illustrates that bringing your existing efforts to life with AR could significantly increase your marketing effectiveness.
Research conducted by Zappar and Mindshare found that AR delivers almost double the levels of visual attention compared to their non-AR equivalent and memory recall was 70% higher in AR interactions compared to non-AR.
This has a huge impact on the effectiveness of your brand and advertising assets. Additionally, by integrating AR you’re able to streamline – and speed up – the customer journey from awareness straight through to purchase with a recent survey showing 71% of consumers would shop more frequently if an AR experience was offered. You also get instant access to measurable results; engagement rates, time spent within the experience, location, links clicked and more. Something that has long been out of grasp for stand-alone print materials.
Augmented reality can take branding materials like business cards and brochures to the next level by adding a virtual component. Users are able to scan printed materials with their mobile devices to access a range of features giving them more information and ways to get in contact with the brand and even drive straight through to purchase.
For instance, a user can scan a brochure to bring up a video highlighting some aspect of the information being conveyed, bringing a dynamic element to the static text on the brochure. Alternatively, a business card can use AR to present a variety of contact options that will allow the user to get in touch with a single click, whether through email, LinkedIn or by phone call.
AR also can save you money by helping you to create evergreen collateral pieces. Print the information that doesn’t often change and save any content that is frequently updated to the AR experience. Change the experience as often as you’d like, without the need for a new print run every time.
Augmented reality is more than just a novelty or a new frontier in gaming. It stands to be a key driving force behind sales and marketing innovations over the next decade. Whether you’re teaching people something new or engaging an audience already familiar with your brand, you can use AR strategically at every step of the customer journey — to acquire new leads, increase loyalty among your existing customers and grow your business. Additionally, by thinking through how you integrate assets into a cohesive experience you stay focused on what you want your call to action to be and help nurture leads through the buyers lifecycle to a more qualified place for sales to follow up.
Don’t miss the opportunity to increase your marketing ROI, increase sales and build brand loyalty with AR for Business.
As a company who helps our clients have conversations with their target audience, we were seeking a new technology to enhance our clients digital conversations. Through augmented reality, not only did this allow our clients to have engaging digital conversations with their audience, but it also allowed us to bring their print media to life.
The team at Unified AR are exceptional. Their knowledge, flexibility and support makes partnering with them so easy. Our partnership has opened up new opportunities which has seen us work on some exciting projects together. We really see them as an extension of the Conversify family.
Innov8AR is a digital solutions startup with offices in Tampa, FL & Nashville, TN. Partnering with UnifiedAR in Brisbane, Australia was a game-changer for us. We appreciate their exceptional industry knowledge, nonstop support and incredible patience!
As a market leader in the integrated print and digital space, Worldwide is always looking for innovation that will provide our customers with a whole new level of value and we believe we have the “next big thing” in augmented reality.
UnifiedAR has and is helping to make the adoption and implementation of this leading-edge technology through the Worldwide business as painless and cost effective as could be imagined. They have provided us with the ability to re-brand their prebuilt apps and platform as our very own technology and as a result this will allow us to launch our solution to the marketplace in as little as a few weeks, and at a significant lesser cost than if we were to develop the technology from scratch.
Worldwide is looking forward to working alongside UnifiedAR into the future to evolve and enhance the way businesses connect and engage with their customers.
I would like to Express my delight in partnering with UnifiedAR.
My initial motive for the partnership was to help increase the demand for sales in innovative print solutions which I can say has happened. The market reaction has been outstanding, and I could not be more impressed by the technology. What I find even more amazing is the opportunities for print that we have been given, purely out of presenting augmented reality to the market.
I look forward to many years of partnership with unified AR and looking forward to seeing where the company takes us.
See How AR Can Work for You.