Augmented Reality Marketing


AR for Printers now available. Find out how you can grow your print business with powerful Integrated Augmented Reality Solutions.


The Print Industry is Evolving, Fast

The print industry has been under threat from digital challengers for a long time. Recent research shows this is unlikely to change in the foreseeable future, with the amount of marketing budget being allocated to digital activities predicted to rise to 54% by 2024.

Yet a report by Marketing Sherpa found that eight out of ten internet users trusted printed ads to make purchasing decisions, over online equivalents, and printed elements still play a critical role in brand identity and feature in most marketing strategies. On top of this, industry research organisation Smithers predict an increase in the global printing industry from $818 billion in 2019 to $874 billion in 2024.

To capitalise on this growth and improve your chances of success regardless of any declining spend business innovation needs become a leading priority. So how do printing organisations evolve and innovate to stay relevant to their customers? One recent technology that is showing a lot of promise and developing a whole new stream of business for established print organisations is Augmented Reality (AR).

In 2019, 68.7 million people in the US used an AR product once a month and according to one estimate, the AR market will be worth $70bn to $75bn by 2023. So how can forward thinking print organisations capitalise on this burgeoning market?

Bring Print to Life

Augmented Reality, AR for Print, or better known as Interactive Print, is a natural extension to print and it could even be said that AR is key to the evolution of print. By integrating AR you can offer your clients a way to take traditional branding materials like business cards and brochures to the next level by adding a virtual component. You can provide them with a mechanism to leverage existing assets and maximise their power by overlaying more information and even drive straight through to purchase.

How does AR for Print work? For instance, a user can scan a brochure to bring up a 3D model highlighting some aspect of the information being conveyed and bringing a dynamic element to the static text on the brochure. Alternatively, a business card can use AR to present a variety of contact options that will allow the user to get in touch with a single click, whether through email, LinkedIn or by phone call or load a video outlining the services provided.

Don’t Miss the Opportunity to Expand Your Service Offering With Powerful Integrated Print Solutions

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How to Supercharge and Future-proof Your Printing Business with Augmented Reality


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