The print industry has been under threat from digital challengers for a long time. Recent research shows this is unlikely to change in the foreseeable future, with the amount of marketing budget being allocated to digital activities predicted to rise to 54% by 2024.
Yet a report by Marketing Sherpa found that eight out of ten internet users trusted printed ads to make purchasing decisions, over online equivalents, and printed elements still play a critical role in brand identity and feature in most marketing strategies. On top of this, industry research organisation Smithers predict an increase in the global printing industry from $818 billion in 2019 to $874 billion in 2024.
To capitalise on this growth and improve your chances of success regardless of any declining spend business innovation needs become a leading priority. So how do printing organisations evolve and innovate to stay relevant to their customers? One recent technology that is showing a lot of promise and developing a whole new stream of business for established print organisations is Augmented Reality (AR).
In 2019, 68.7 million people in the US used an AR product once a month and according to one estimate, the AR market will be worth $70bn to $75bn by 2023. So how can forward thinking print organisations capitalise on this burgeoning market?
Augmented Reality, AR for Print, or better known as Interactive Print, is a natural extension to print and it could even be said that AR is key to the evolution of print. By integrating AR you can offer your clients a way to take traditional branding materials like business cards and brochures to the next level by adding a virtual component. You can provide them with a mechanism to leverage existing assets and maximise their power by overlaying more information and even drive straight through to purchase.
How does AR for Print work? For instance, a user can scan a brochure to bring up a 3D model highlighting some aspect of the information being conveyed and bringing a dynamic element to the static text on the brochure. Alternatively, a business card can use AR to present a variety of contact options that will allow the user to get in touch with a single click, whether through email, LinkedIn or by phone call or load a video outlining the services provided.
As a company who helps our clients have conversations with their target audience, we were seeking a new technology to enhance our clients digital conversations. Through augmented reality, not only did this allow our clients to have engaging digital conversations with their audience, but it also allowed us to bring their print media to life.
The team at Unified AR are exceptional. Their knowledge, flexibility and support makes partnering with them so easy. Our partnership has opened up new opportunities which has seen us work on some exciting projects together. We really see them as an extension of the Conversify family.
Innov8AR is a digital solutions startup with offices in Tampa, FL & Nashville, TN. Partnering with UnifiedAR in Brisbane, Australia was a game-changer for us. We appreciate their exceptional industry knowledge, nonstop support and incredible patience!
As a market leader in the integrated print and digital space, Worldwide is always looking for innovation that will provide our customers with a whole new level of value and we believe we have the “next big thing” in augmented reality.
UnifiedAR has and is helping to make the adoption and implementation of this leading-edge technology through the Worldwide business as painless and cost effective as could be imagined. They have provided us with the ability to re-brand their prebuilt apps and platform as our very own technology and as a result this will allow us to launch our solution to the marketplace in as little as a few weeks, and at a significant lesser cost than if we were to develop the technology from scratch.
Worldwide is looking forward to working alongside UnifiedAR into the future to evolve and enhance the way businesses connect and engage with their customers.
I would like to Express my delight in partnering with UnifiedAR.
My initial motive for the partnership was to help increase the demand for sales in innovative print solutions which I can say has happened. The market reaction has been outstanding, and I could not be more impressed by the technology. What I find even more amazing is the opportunities for print that we have been given, purely out of presenting augmented reality to the market.
I look forward to many years of partnership with unified AR and looking forward to seeing where the company takes us.
See How AR Can Work for You.