Digital and print media can be seen as opponents. While it is true that 54% of marketing will move to digital from print by 2024, it is also true that more than ever print is seen as an extremely reliable medium for consumers. Consumers still trust print over online or digital methods. For instance, 39% of consumers try a business for the first time because of direct mail, and 62% of those same consumers who responded to direct mail in the past three months made a purchase.
Augmented Reality is a fantastic tool that is changing the way consumers see and engage with brands/products. Augmented Reality is the bridge between the digital world and the print world. Direct mailers partnering with augmented reality creates a more engaging and overall better brand experience for the consumer.
On top of it being better for consumers it’s also better for companies and marketers as they can gage how many people click on which link, button or even use the Augmented Reality system in place. This gives marketers more ammo to help businesses succeed and showcases information about target audiences we can’t get from print alone.
Augmented Reality gives an extra layer to capture the consumers attention by allowing them to use a device such as a smartphone or tablet to pull up something that pulls them into the product or brand itself. This could be a 3D image of the product, information or a whole alternate reality involving the brand and or product, or even a game. The beauty of Augmented Reality is that the sky is the limit and if you can think it, we can make it happen.
In 2019 68.7 million people used Augmented Reality at least once a month. That is project to increase to 75 billion by 2023! Increased sales and increased consumer engagement is through the roof when it comes to AR and direct mailers. While large brands will always be a dominate force in the Augmented Reality branding small business have seen major upturns with it. Such as small coffee shops showcasing their story and where their coffee beans come from and how they attain their rich flavor.
The possibilities with Augmented Reality are endless and they will continue to grow in this amazing new wave of uncharted marketing territory continues to dominate the world of advertising.