Fraser Coast Chronicle – AR Newspaper Advertising

Fraser Coast Chronicle – AR Newspaper Advertising

Client: Fraser Coast Chronicle

Website: https://www.frasercoastchronicle.com.au/

Project: AR Newspaper Advertising

Client Overview:

The Fraser Coast Chronicle is a daily newspaper serving the Fraser Coast area in Queensland, Australia. It was started as the Maryborough Chronicle, Wide Bay and Burnett Advertiser and is owned by News Corp Australia.

Objective:

As an innovative leader in the publication space, Fraser Coast Chronicle approached UnifiedAR with the view of trialing the introduction of augmented reality enabled content from their newspaper to create additional value for customers and readers.

Solution:

UnifiedAR worked with Fraser Coast Chronicle to not only promote the augmented reality offering the publication was proposing but to also launch a number of successful paid AR enabled print campaigns for education and retail customers.

Click here to see how Sunshine Coast Daily incorporated AR in newspaper advertising.