BMW – AR Showroom Labels

Client: BMW (Westside)


Project: AR enabled showroom labels

Client Overview:

Westside BMW is a leading Australian BMW dealership.


Westside BMW wanted to provide visitors to their showroom with and innovative and engaging way to receive additional content on their vehicles whilst interacting with displays.


UnifiedAR worked with Westside BMW to implement augmented reality vehicle reviews and overview from labels attached to vehicle information stands. The labels delivered official BMW sales video and then directed consumers through to the BMW website for additional information whilst informing sales staff of their interest.