Spread AR Across Your City

Augmented Reality in Local Cities

Cities, dining and entertainment districts, and even prominent local sports clubs are discovering unique and imaginative ways to deploy augmented reality with interactive print to promote tourism, generate foot traffic for local businesses, and increase brand awareness and loyalty.

Curiocity Brisbane

When Tourism & Events Queensland & Brisbane City Council wanted to transform the city of Brisbane with immersive and interactive art installations, pop-up spaces, and interactive augmented reality experiences as part of its nearly month-long World Science Festival they turned to UnifiedAR.

UnifiedAR’s white label solution powered the delivery of one-of-a-kind augmented reality engagements to the fourteen exhibits established across the city. Through their own smart devices, tourists and festival goers were treated to intriguing animations, images, and stories created by internationally acclaimed artists. Stakeholders were able to monitor and adjust campaigns through an easy-to-use and intuitive dashboard and review customer engagement metrics from the comprehensive backend reporting module.

Fish Lane Café Precinct, Brisbane

Aria Property Group wanted a way to add even more chic to its high quality housing, shopping, and dining developments across Brisbane. They teamed up with UnifiedAR, ASX Consulting, and the graffiti artist Sofles for a solution to match their vision.

Visitors to the vibrant café precinct along Fish Lane were able to scan sections of a graffiti wall created by Sofles and see the wall come to life with enhanced images and artwork powered by augmented reality. One of the most popular and prolific artists displayed on buildings throughout Brisbane, Sofles’ created a Fish Lane wall of art that makes the popular area a can’t-miss for diners and art lovers looking for unique experiences found nowhere else.

Spreading Team Spirit

Sport teams, like museums, historical sites, and entertainment districts are often points of civic pride, and attract thousands of fans, audiences, and tourists to their city each year. When a prominent rugby club was looking for a way to stay connected with its more than 100 staff and 15,000 followers during the pandemic, they reached out to United Print Group (UPG), a white label partner of UnifiedAR.

Determining that the team’s loyal fans wanted something new, fresh, and interactive to replace the personal connection they were missing during the lockdown, UPG developed a mailing campaign to fans that featured AR components of players ‘stepping’ out into 3D and offering personalized birthday greetings and merchandise discounts.

The success of the campaign delivered a significant decrease in the average annual member attrition from 29% to 11% and the additional revenue generated from the “Birthday Gift” purchases resulted in a 22% increase from the club’s online store.

UnifiedAR – Interactive Print Solutions Powered by Augmented Reality

UnifiedAR is a world leading provider of white label Interactive Print & Direct Mail solutions for marketers, printers, enterprises, and direct mailer businesses. Our solutions have been designed specifically to support the evolution of print and direct mail marketing and to help service providers in the space to easily create additional streams of revenue and a competitive advantage using unique leading edge solutions.

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