What is AR in Marketing?

AR bridges the gap between print and digital marketing. Using smartphone technology, augmented reality content, and customer data optimized with QR codes and Personal URLs (PURLs) printed on direct mail pieces, AR transforms the user experience. A 2018 review by USPS showed that direct mail campaigns enhanced by AR delivered an increase in response rates from 2-3% to 35%. In particular,WebAR, which streamlines the AR experience without the need for an app, helps breath new life into traditional marketing campaigns. AR in marketing helps businesses create a more engaging, interactive and memorable brand experience for customers.

Augmented Reality (AR) is transforming the way marketers reach their customers, allowing them to create immersive experiences that engage and delight. AR in marketing combines digital elements with the physical world, allowing brands to create interactive experiences that blend the virtual and real worlds. In addition to its ability to enhance customer engagement, it also provides brands with powerful data-capturing capabilities. As a result, AR has become an indispensable tool for marketing teams looking to stay ahead of the competition.

AR in Marketing – Contact Us Today

If your business is looking for ways to stand out from the competition and create unique experiences for your customers, then AR in marketing might be worth considering. Contact us today to find out how we can use this technology to help you reach your goals.