What are the different uses for augmented reality?
Augmented reality and interactive print offer businesses across all industries new, creative, and effective ways to engage customers that regular print alone can’t. It’s transforming direct mail campaigns and changing the way customers interact with catalogs, posters, product labels, and other print marketing. Consumers today are coming to accept and enjoy the experiences that businesses are sharing with this technology.
Some examples of how brands have used UnifiedAR’s AR app builder and WebAR solutions to market products and services through print campaigns, as well as direct mail include:
Konica Minolta’s –Augmented Reality Event Invitation with immersive calls to action and 3D modeling, Minolta added dimension and excitement to their AR event invitation. Using your phone’s camera and scanning the QR code on the invitation, viewers can see a representation of the earth spinning and gain access to all of the event information and sign up through this innovative WebAR campaign.
HDAA – AR Program Cards, helped a leading Australian quality assurance and accreditation service provider to the Human Services industry differentiate their business from others at trade shows and other industry events. Attendees who scanned a printed HDAA Program card with their phone were treated exclusive program information by way of an informative and engaging green screen video delivered by an HDAA spokesperson. Viewers were then directed to a landing page with additional info and registration forms, for an innovative, informative, and engaging AR experience.
The Next Level: Augmented Reality Learning- Direct mail
Oklahoma State University made history as the first school, or business to utilize “UnifiedAR’s unique personalized web-based augmented reality (AR) technology synchronized with an addressed direct mail piece.” Delivered via UnifiedAR’s proprietary Addressed Mail Module for WebAR, each student scanned a personalized QR code on the outside of the mailer, opening a custom splash page that displayed their name, creating a personalized touch in a digital space. The AR experience welcomed students through an interactive AR experience that included:
- A unique QR code
- Access to a personalized landing page
- A high-quality intro video
- A personalized call to action
- Access the OSU website for more information about orientation procedures and program enrollment
As these examples illustrate, UnifiedAR can help your print ad campaigns come to life with the use of creative augmented reality marketing.