How is AR Used in Omnichannel Marketing?

Omnichannel marketing, unlike multichannel marketing which can still be quite siloed, allows an audience to connect and consume the same marketing content on a platform of their choice.

Augmented Reailty is the perfect platform to enable print and direct mail to become a part of omnichannel marketing as it allows the traditional medium to be easily connected and interact with any other digital medium. Print to web, print to social, print to email and text; print to web, social, email – augmented reality and interactive print makes it all happen.