Why does my organization need an augmented reality strategy for marketing?

The simplest answer is because your audience increasingly expects more engaging experiences, like AR, when they engage with the businesses they buy from. According to the Snapchat Consumer AR Report, 41% of brands say they are more likely to be considered if they provide AR experiences to their customers. If your business is not delivering relevant, entertaining, and educational information to your customers with AR experiences, they will find someone who does.

Augmented reality can revolutionize direct mail and print marketing by offering consumers the opportunity to try on products—such as eyeglasses, makeup, and even apparel—using 3D modeling and smartphone technology. Catalogs and brochures can serve as the jumping point to deeper customer engagement with augmented reality content and interactive print.  Consumers can find out how home furnishings will fit in their spaces and manufacturers can display 3D content of products that seem to leap off the page.

Brands that are looking to expand in the digital marketplace should incorporate augmented reality strategies into their comprehensive marketing plans. UnifiedAR can help you create augmented reality experiences that engage your customers and increase sales.