Client: Sunshine Coast Daily
Project: AR enabled press advertising
The Sunshine Coast Daily is the only daily newspaper specifically serving the Sunshine Coast region of Queensland, Australia. The newspaper is owned by News Corp Australia.
As an innovative leader in the publication space, Sunshine Coast Daily approached UnifiedAR with the view of trialing the introduction of augmented reality enabled content from their newspaper to create additional value for customers and readers.
UnifiedAR worked with Sunshine Coast Daily to not only promote the augmented reality offering the publication was proposing but to also launch a series of successful paid AR enabled print campaigns for an automotive lifestyle customer.