Brisbane and Westside BMW | UnifiedAR

Brisbane and Westside BMW

Project: BMW M5 Launch – Track Day

Overview:

Brisbane and Westside BMW utilised UnifiedAR for the launch of the new BMW M5.

The BMW M5 was launched at a track day event at the Norwell Motorplex at Pimpama, Queensland. Guests of the event were asked to download the UnifiedAR app at which stage they were then given the M5 launch brochure. When the guests scanned the official launch brochure it delivered the official M5 launch video as augmented reality and then upon closing directed them through to a BMW branded web form where they could enter their details and receive spec sheets delivered straight to their email inbox, seamlessly and instantaneously.

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