When it comes to Top 3 Best AR Ideas, the Augmented Reality experience, still largely the domain of AR gaming, is finding its way into how colleges, real estate, automotive and hospitality and tourism industries communicate and connect with their marketing messaging. Although use may be in its infancy by these industries, AR adoption offers opportunities for them to reach new audiences and enhance relationships with existing ones. Approximately 75% of the global population and almost 100% of the smartphone user population will be frequent users of AR by 2025 according to the Snap Consumer Global AR report.
The following Top 3 Best AR Ideas case studies showcase how, when used correctly, AR is an effective platform to complement other everyday marketing channels.
Top 3 Best AR Ideas Case Studies
- Education – Oklahoma State University (OSU) wanted to coordinate its traditional and successful print marketing with new and unique ways to communicate with its students through technology the students used daily. UnifiedAR developed a dynamic personalized WebAR solution that interacted with students through individualized QR codes located on mailers. As a result, students enjoyed a personal touch through their smartphones and devices with customized splash pages and Personal URLs that opened without the installation of an app.The school can now interact more fully with incoming students through personalized WebAR experiences that ease their transition to campus life. In addition, OSU has better metrics to adjust and optimize the student experience according to each’s unique preferences because of UnifiedAR’s Augmented Reality solution. The school can also now use more comprehensive analytics to increase market penetration and get detailed data and tracking reports.
- Hospitality and Tourism – The Tourism & Events Queensland & Brisbane City Council wanted to create an innovative and immersive AR experience for audiences attending the 2019 Curiosity Brisbane art exhibition. The event, which transforms Brisbane’s cultural heart into an interactive celebration of science, innovation, and art required an AR solution that matched their vision. The organization turned to UnifiedAR to create AR apps that enabled visitors to engage interactively with fourteen video and 3D augmented reality art installations that spanned the Brisbane River. More than five thousand visitors used the app to interactively engage with artwork designed by award-winning artists, scientists, engineers, designers, students, and storytellers. Organizers were able to monitor and adjust campaigns on the fly through UnifiedAR’s white-label solution which also provided customer engagement metrics with its comprehensive backend reporting module.
- Real Estate – McGrath Mooloolaba and Buderim is one of the leading real estate agencies throughout the Sunshine Coast region of southeast Queensland. The agency wanted to enhance its print advertising marketing with AR integration to gain an edge over its competition and reach new audiences through ads in local publications. With experience coordinating print, digital, and AR marketing, UnifiedAR was able to deliver a solution that gave interested customers the ability to launch virtual property tours using their smartphones and a link on a property ad. Residents in certain areas of the Sunshine Coast who received a local weekly magazine were able to download the UnifiedAR app to begin an immersive real estate experience. Using their phone or smart device, they were able to interact through video and 3D imaging to visit and explore properties in minutes. The UnifiedAR solution gave the agency the ability to increase brand awareness, drive increased traffic to its website and generate leads for its sales agents.
Now that we’ve shared the top 3 best AR ideas for businesses, it’s time to take action. With AR, you can create immersive experiences, expand your marketing reach, and engage with customers in novel ways. Our experts will help you get started with the right solutions for your needs. Get creative and find out how to successfully use AR for your business today.