AR & Interactive Print for Travel & Tourism

AR for Travel and Tourism

AR & Interactive Print for Travel and Tourism

Augmented Reality (AR) has the potential to revolutionize how companies in the travel and tourism sector communicate with their customers. By merging physical print materials with virtual digital experiences, AR can provide a powerful new way for travel businesses to engage and interact with their customers. Recent studies have shown that when combined, Interactive Print can deliver outstanding marketing results, such as 40%+ direct mail response rates and click through rates well in excess of 50%. This powerful medium has also been seen to increase brand awareness by around 20%, with up to 72% of consumers more likely to remember a brand or product if they’ve engaged with it through Interactive Print. It is worth emphasizing at this point that Interactive Print is surprisingly cost-effective and can actually lower expenses for print and direct mailing in certain situations.

An Interactive Print campaign powered by Augmented Reality could help tour operators tap into user engagement through both digital and traditional channels. Using smart devices such as smartphones or tablets, users would be able to experience an immersive 3D environment triggered by a printed advertisement, direct mail piece or product package. This type of augmented reality-powered marketing channel could drive higher customer engagement while helping marketers measure behavior more effectively than ever before.

Interactive Print campaigns powered by AR could also be used to provide customers with real-time information about local attractions and tour offerings, while simultaneously offering interactive experiences that allow users to explore and interact with the product before committing to a purchase. For instance, an AR-powered direct mail piece sent by a tour operator could include an interactive 3D environment featuring information about a particular destination or tour package. The user would then be able to explore the virtual environment in order to make an informed decision regarding their travel plans based on what they see and experience.

Leveraging data for better targeting

Similarly, Interactive Print campaigns using AR technology can be used to help create more personalized experiences for their customers. By leveraging customer data and employing AI-driven algorithms, marketers can tailor the interactive 3D environment of an AR campaign to the individual preferences of each customer. This level of personalization helps increase engagement while also creating a highly memorable experience that is likely to stay with the user even after they have finished exploring the virtual environment.

In addition to driving higher levels of engagement and conversions, Interactive Print campaigns powered by Augmented Reality could also provide marketers with valuable insights about their customers’ behaviors and interests. Through tracking user interactions within the 3D environment, marketers can gain valuable insight into what customers are looking for and how they interact with various events and locations. This data can then be used to optimize future campaigns and help tour operators better understand their target audience.

Examples

Some great examples of Interactive Print being used in tourism marketing include:

  • National Geographic has used Interactive Print and Augmented Reality (AR) to allow users to see hidden content on their printed maps. They have also created interactive fold-outs that allow users to explore different destinations in more detail.
  • The Louvre Museum in Paris enhanced visitor experiences through interactive print displays that used QR codes on printed brochures for visitors to access supplemental information about exhibits such as audio recordings of museum curators providing exhibit tours.
  • The Singapore Tourism Board utilized interactive print marketing to promote the city-state as a tourist destination. They created printed material that allowed users to scan QR codes to access engaging tourism videos and other content about different attractions in Singapore.

The real potential of Interactive Print campaigns using AR technology lies in both the ability to drive customer engagement through a variety of different channels and the growing popularity for enhanced interactive experiences. According to Global Market Insights, the global augmented reality market size is expected to surpass $50 billion by 2024, with tourism being one of the significant industries driving this growth. It’s also worthwhile noting that North America is the largest market for AR in tourism, accounting for 35% of the global market share in 2021.

Overall, Augmented Reality offers several exciting opportunities for travel and tour operators to engage with their customers on a more personal level while simultaneously collecting valuable insights that can be used to improve their business operations.

Providing more personalized and engaging customer experiences

Through its immersive capabilities, AR-enabled direct mail pieces or Interactive Print campaigns have the potential to revolutionize the way travel companies market their products and services —allowing them to provide a more personalized and engaging customer experience while simultaneously gathering valuable insights.

Ultimately, Augmented Reality has the potential to transform the way travel and tour operators market their products and services while giving customers unparalleled access to immersive experiences. By utilizing this technology in print campaigns, travel companies can create highly personalized experiences that foster loyalty and drive conversions.

Contact Us if you’d like to learn more about AR and Interactive Print for travel and tourism marketing and how your business can benefit from Interactive Print marketing, powered by Augmented Reality.

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