Augmented Reality: The Perfect Print Add-on

Print Add-on

Augmented Reality in Print: The Perfect Print Add-on

In this era of digital dominance, where online marketing strategies prevail, it’s easy to overlook the impact and potential of traditional print marketing. However, by embracing innovative technologies like Augmented Reality (AR), printers and direct mailers can elevate their offerings and provide clients with an exciting and immersive interactive experience that not only captivates and leaves a truly lasting impression, but more importantly, can be easily sold as a powerful, cost-effective print add-on.

In this blog post, we will explore the exciting world of Augmented Reality and its potential to enhance print and direct mail marketing. We’ll discuss the benefits of incorporating Interactive Print, powered by AR, as a valuable addition to traditional campaigns. This concept is akin to the popular phrase “Would you like fries with that?” that originated in the 1950s. Interestingly enough, this simple question now generates an overwhelming 90% positive response from consumers and contributes a significant 20% or so to the company’s global revenue. This serves as a powerful reminder not to underestimate the value of well-executed add-ons. It is important to highlight that Interactive Print offers a remarkable cost-effective solution that can potentially reduce expenses for print and direct mailing in specific scenarios. Recognizing the potential cost savings associated with this innovative solution is crucial.

Let’s now discover how Augmented Reality is the perfect print add-on and can revolutionize the way we approach print and direct mail advertising.

Boosting Engagement and Interactivity:

Interactive print opens up a realm of possibilities, enabling customers to engage with physical materials in a whole new way. By seamlessly blending AR elements into print materials, such as videos, 3D models, and interactive buttons, printers and direct mailers can capture attention and keep audiences engaged for longer periods. Intriguingly, studies reveal that Interactive Print ads have a staggering 70% higher recall rate compared to static ads, emphasizing the power of interactivity in creating a lasting impact.

Imagine receiving a direct mailer showcasing a new car model. By simply scanning the mailer with your smartphone, you’re transported into an immersive experience where you can virtually sit in the driver’s seat, explore the interior features, and even take the car for a virtual test drive. This level of interactivity not only enhances engagement but also sparks excitement and interest.

Personalization and Targeted Marketing:

When it comes to captivating your audience and delivering a personalized experience, AR-powered Interactive Print takes marketing to a whole new level. By leveraging customer data and harnessing the capabilities of AR, printers and direct mailers can create highly targeted campaigns that resonate with recipients on a personal level via the perfect print add-on. This level of customization holds immense potential in improving response and conversion rates.

Consider a furniture retailer harnessing the power of Interactive Print to craft personalized catalogs. With a simple scan, customers can virtually position furniture in their space, experiencing how it complements their style while receiving tailored recommendations. This immersive and engaging shopping experience elevates customer satisfaction, boosts conversions, and all from the comfort of home.

Measurable Results and Analytics:

One major advantage of incorporating Augmented Reality into print marketing is the ability to track user engagement in real-time and gather valuable data. By utilizing AR-powered print campaigns, printers and direct mailers can collect metrics on user interactions, such as scan numbers, time spent engaging with content, and click-through rates. These insights provide valuable feedback to optimize future campaigns and effectively demonstrate the value of Augmented Reality as a print add-on.

For example, a meal kit company can enhance their print materials by incorporating interactive elements. Through scanning a WebAR QR code, customers can access videos showcasing the preparation of dishes, read customer reviews, receive cooking tips, and even place orders directly from their smartphones. The meal kit provider can then analyze user interactions to identify popular menu items, measure conversion rates, and refine personalized offerings accordingly. This not only enhances customer experience but also allows the company to make data-driven improvements to their services.

The proof is in the stats:

  • In 2016, research conducted by USPS across 13.5 billion AR enabled direct mail pieces found that direct mail campaigns augmented with AR experienced a 35% higher response rate compared to traditional direct mail campaigns, showcasing the immense potential of integrating AR into print marketing strategies.
  • According to a study by Print in the Mix, 85% of consumers mentioned that Interactive Print ads made the advertised products and services more memorable, further highlighting the effectiveness and impact of AR as a valuable print add-on.
  • By incorporating interactive elements, print campaigns have seen a 30% increase in engagement levels among prospective customers, leading to a 12% rise in conversion or enrollment rates. (Source: University of Manchester)
  • Interactive print ads have a 70% higher recall rate compared to static ads, indicating the power of interactivity in leaving a lasting impression. (Source: ARtillery Intelligence)


Augmented reality as a print add-on has the power to revolutionize the print and direct mail industry by adding interactivity, personalization, and measurable results to traditional campaigns. Printers and direct mailers can capitalize on this technology by offering Interactive Print as a valuable add-on to their clients. By incorporating Augmented Reality elements into print materials, businesses can enhance customer engagement, deliver targeted marketing experiences, and gather valuable data for future optimization.

Embracing Interactive Print is a surefire way for printers and direct mailers to stay relevant in a digital age while providing their clients with an innovative and effective marketing solution. So, the next time you ask yourself, “Would you like fries with that?” consider adding Interactive Print powered by AR to the menu of marketing options. Let this exciting technology empower your print campaigns and leave a lasting impact on your target audience.

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