Benefits of AR enabled Print and Direct Mail
Augmented Reality or AR enabled print and direct mail is a real game changer for truly engaging omnichannel marketing experiences. Overlaying integrated digital AR content onto print and real-world environments, allows audiences to easily try on items or picture items in their home, along with accessing video and audio content that provides additional value-added information about a company, their products, and services.
Customers accessing these rich and engaging experiences from their mobile devices are spending more time with brands and showing:
- a 94% higher conversion rate and,
- an increased purchase intent of nearly 2.5 times
As consumers continue to embrace AR due to its engaging nature, and expect a more compelling interaction with brands, it is important for businesses and marketers to ensure that they are incorporating this innovative technology into their digitally enhanced direct mail campaigns.
This month we look at the benefits of including AR enabled print and direct mail in your omnichannel marketing strategies:
Increases Engagement
AR-enabled direct mail with immersive and interactive content increases engagement and by delivering unique and memorable content experiences that stand out. This feature allows consumers to engage on a more immersive level. For example, including a WebAR QR code on a direct mail piece can allow consumers to access exclusively engaging AR content that not only visually stands out and is memorable but also seamlessly directs them on an integrated digital journey to preset goals such as an eCommerce product page, inquiry form or ticket system etc.
A study conducted by USPS and Ricoh in 2018 on 13.5 billion mail pieces showed that pieces that incorporated AR saw increased response rates from the standard2-3% to as high as 35%.
Increased sales:
AR can help to increase sales by providing recipients with a closer look at your products or services. This can help to overcome any objections they may have and encourage them to make a purchase.
A recent invespcro.com study found that:
- 61% of online shoppers preferred to shop with brands that use AR technology.
- 63% said AR improves their shoppuspsing experiences.
- 35% said AR encourages them to shop online more regularly.
Enhances Customer Experience
Interactive print and direct mail campaigns have helped brands boost their engagement and sales. Showing products in a real-life setting, where customers can try out and try on products, provides an experience similar to being in the store which helps shoppers make better and more informed purchases. Likewise, AR-enabled direct mail can help engage a new audience and customer base.
Improved brand awareness:
AR can help to improve brand awareness by creating a more memorable and immersive experience for recipients. This can help to position brands as innovative and forward-thinking while helping them to stand out as leaders in their vertical.
Consumer convenience
With 83% of the world using smartphones, AR is accessible to the vast majority of consumers all over the world. This means that consumers can enjoy and interact with immersive brand experiences from the comfort of their homes, and at whatever time best suits their schedule.
Further to this, well-constructed AR enabled print or direct mail campaigns can significantly streamline the customer journey making it much easier for consumers to access and interact with valuable content while finding their way to the end goal.
Stand Out from the Competition
Well-thought-out and designed AR marketing strategies can breathe new life into your brand, giving you a more innovative, forward-thinking, and exciting stance than brands using only traditional marketing channels. Augmented Reality can help brands to stand out from the competition.
Better targeting:
AR can be used to target your direct mail campaigns more effectively. This can be done by using geolocation to target recipients who are in a particular area or by using demographic data to target recipients who fit a certain profile.
Well planned AR enabled print and direct mail marketing can breathe new life into your brand, giving you a more innovative, forward-thinking, and exciting stance than brands using only traditional media. Augmented Reality does help brands to stand out from the competition.
If you are looking to elevate your marketing using AR enabled print and direct mail, contact UnifiedAR to learn more about our solutions.