Revolutionizing University Marketing with Interactive Print
In today’s fast-paced digital era, universities are constantly seeking innovative ways to engage their target audience, specifically prospective students and stakeholders. The traditional methods of print communication are no longer sufficient in capturing the attention of tech-savvy individuals. However, with the advent of Augmented Reality (AR), a powerful tool has emerged that allows universities to bridge the gap between the physical and digital worlds. This blog post explores the concept of Interactive Print powered by Augmented Reality and its potential to revolutionize university communications and marketing.
What is Interactive Print? Interactive Print combines the tangible nature of traditional printed materials with the immersive capabilities of AR technology. It enables users to interact with physical printed materials, such as brochures, flyers, posters, and magazines, by simply scanning them with a smartphone or tablet. The AR overlay brings static images to life, adding an extra layer of interactivity and engagement, and providing users with a dynamic and personalized experience. It is important to note that Interactive Print offers a notable cost advantage, effectively reducing expenses for print and direct mailing in specific scenarios.
Interactive campaigns powered by Augmented Reality not only drive higher levels of engagement and conversions but also provide marketers with invaluable insights into customer behaviors and interests. By tracking user interactions, marketers can understand what customers truly desire and how they engage with different experiences. Armed with this knowledge, they can optimize future campaigns, gaining a deeper understanding of their target audience.
Moreover, AR-driven Interactive Print campaigns have the remarkable ability to create personalized experiences for customers. By leveraging customer data and and behavioral analytics, marketers can tailor the interactive experience of an AR campaign to suit each customer’s individual preferences. This level of personalization not only increases engagement but also leaves a lasting impression long after the initial interaction, creating a truly memorable experience.
Enhancing University Communications and Marketing:
Virtual Campus Tours: Prospective students can explore the campus remotely by scanning a university brochure or flyer. They can visualize the campus layout, navigate through buildings, access additional information about various facilities, and experience the atmosphere of the university firsthand.
Course Previews: Interactive print allows universities to showcase their academic offerings in an engaging manner. By scanning a course catalog or flyer, users can access multimedia content, including videos of lectures, testimonials from students and professors, and interactive demonstrations, providing a comprehensive preview of the educational experience.
Student Testimonials: Augmented reality can transform static photographs of students into lively videos. By scanning a poster featuring student testimonials, prospective students can watch and listen to real students sharing their experiences, highlighting the vibrant community and campus life.
Immersive Event Promotions: Universities often organize events, such as open days, workshops, and conferences. With Interactive Print, promotional materials can be augmented to display additional event details, speaker bios, and even registration forms, making it easier for interested individuals to access relevant information and engage with the event.
Examples:
According to a study by the Interactive Advertising Bureau (IAB), AR experiences significantly increase engagement rates. It found that Interactive Print ads saw an average dwell time of 75 seconds, compared to 25 seconds for traditional print ads.
The University of California, Berkeley, implemented Interactive Print in their marketing strategy. By using AR to enhance their campus brochures, they saw a 25% increase in brochure requests and a 15% increase in prospective student applications.
A case study conducted by the University of Manchester in the UK revealed that incorporating Interactive Print in their recruitment materials led to a 30% increase in engagement levels among prospective students, resulting in a 12% rise in enrolment.
Oklahoma State University utilized Interactive Direct Mail technology to help increase student enrolments. The Interactive Print piece was synchronized with addressed mail lists allowing for the enhanced personalization of the AR experience, including calls to action and the ability to track behavioural activity on a per recipient basis.
Conclusion:
Interactive print powered by Augmented Reality presents an exciting opportunity for universities to transform their communications and marketing strategies. By harnessing the capabilities of AR, universities can create immersive and personalized experiences that resonate with their target audience. The examples and statistics mentioned above demonstrate the tangible benefits of integrating Interactive Print into university marketing efforts. Embracing this technology enables universities to stay ahead in the competitive landscape, attract prospective students, and effectively communicate their unique offerings. As we move forward, Interactive Print is set to play a pivotal role in shaping the future of university communications and marketing.
Contact Us if you’d like to learn more about AR and Interactive Print for University Marketing.