Jacob’s Ladder – AR Omnichannel Direct Marketing
Opportunity
Jacob’s Ladder Boating, a globally innovative designer and manufacturer of an exclusive range of patented, high-quality stainless steel ‘bow access’ boating ladders, wanted to incorporate AR technology into their traditional direct mail campaigns.
They challenged UnifiedAR to build a AR Omnichannel Direct Marketing campaign that replicated a boat show experience for boat building companies, commercial boat owners, and sales and after-market sales managers.
Solution
UnifiedAR created a dynamic AR solution that connected targeted audiences to video content and 3-D animation through an app-less WebAR QR code printed on a full-color multiple page brochure. By integrating WebAR technology into a direct mail campaign, we linked Jacob’s Ladder multiple marketing channels together into a seamless, engaging, and measurable customer journey. The brochure was attractively designed to stand out and get past gatekeepers and into the hands of their customers throughout the international maritime industry.
UnifiedAR’s WebAR platform gave customers the interactive experience of seeing Jacob’s Ladder’s models in a ‘real world’ environment. After scanning the WebAR QR code with a smart phone, they could quickly access a YouTube video or view an AR image of a Jacob’s Ladder boating ladder on top of the bow of their own boat.
Results
UnifiedAR’s AR Omnichannel Direct Marketing campaign included a call to action that directed customers to Jacob’s Ladder’s website to learn more about exclusive licensing agreements. They also received detailed data and tracking information to help them assess the campaign’s success and increase market penetration in future AR Omnichannel Direct Marketing campaigns.
Here’s what Jacob’s Ladder had to say:
The AR for our ladders looks fantastic. The app with the option to view the AR or our animated video is also great. UAR have been so supportive and extremely helpful throughout the entire process, even assisting us with finding the right mailing house in America to partner with.
If you’re looking to take your business’s traditional print marketing to the next level by incorporating Augmented Reality, don’t hesitate to contact UnifiedAR to schedule an obligation free consultation.
About UnifiedAR:
UnifiedAR is a world-leading provider of cutting-edge AR Omnichannel Direct Marketing solutions. With our innovative technology, we revolutionize the way brands engage with their audience by seamlessly blending the physical and digital realms. Our Interactive Print and AR solutions enable businesses to captivate customers and deliver memorable experiences that go beyond traditional marketing. AR Prize Home Brochures made easy.
Our platform empowers businesses to stand out from the competition by offering white-label Interactive Print and AR experiences. These experiences not only engage customers but also drive profitability, helping businesses boost revenue and customer engagement. Whether it’s transforming print materials or enhancing digital marketing campaigns, UnifiedAR provides printers with the tools to create interactive journeys that captivate and inspire.
With offices strategically located in key business hubs across the United States and Australia, and supported by a vast global network of Authorized Solutions Partners, UnifiedAR stands as a dedicated provider of localized support on an international level. We extend a warm invitation to businesses and developers alike to delve into the innovative realm of Augmented Reality (AR) with UnifiedAR. Whether opting for our user-friendly self-service platform or seamlessly integrating our cutting-edge technology into your current applications, our team is fully equipped to assist you in unlocking a myriad of new opportunities and fostering genuine audience engagement. Embark on this exhilarating journey with us and discover the transformative power of AR Omnichannel Direct Marketing in enhancing your brand presence and user experiences.