Opportunity
Oklahoma State University (OSU) was on a mission to explore new technology in the marketplace that could take a traditional direct mail piece and connect it with a digital platform. The university needed a unique way to communicate and connect with new incoming students on a personal level using a familiar technology with the students.
OSU came to UnifiedAR and Marketing.com, experts at combining print with interactive and immersive experiences. By connecting print to digital and leveraging the power of a digital marketing message, UnifiedAR provided a stronger connection to their customers.
Solution
Marketing.com and OSU made history as the first school, or business for that matter, to implement a project utilizing UnifiedAR’s unique proprietary personalized web-based augmented reality (AR) technology in an addressed direct mail piece. This was delivered using UnifiedAR’s proprietary Addressed Mail Module for WebAR. OSU communicated they had two different upcoming student mailings that would be a perfect match for this technology and direct mail combination.
Utilizing UnifiedAR’s WebAR technology, each student would be allowed to scan a personalized QR code located on the outside of the mailer. Scanning the QR code would open a customized splash page that would display their name from the registration list, creating a personalized touch in a digital space.
Key to OSU’s targeted AR direct mail campaign is UnifiedAR’s dynamic personalized WebAR solution; Augmented Reality that is available immediately without the installation of an application. This technology connects students by way of an interactive augmented reality experience that includes:
- A unique QR code
- Connection to a personalized landing page
- A professionally produced intro video
- Personalized call to action
- Direct access to the OSU website for more pertinent information about Orientation procedures and program enrollment
- A seamless, engaging, super convenient, as well as memorable experience
Further to this, OSU had access to AR campaign reporting that showed them exactly who did what, when, where and for how long, based on the original mail list.
Results
In addition to the digital experience offered, UnifiedAR’s Augmented Reality solution provides detailed data and tracking options. This technology is using the analytics provided to increase market penetration through omnichannel marketing and controlled ad placements.
At OSU, as incoming students interact with their personalized WebAR experience, students have the ability to have tailored direct mail campaigns all-the-while OSU has better metrics to adjust and optimize the student experience according to their individual user preferences. OSU’S team was thrilled with the outcome.
OSU’s Marketing and Communications – Department of Brand Management shared,
“In the competitive and ever-changing landscape we’re in, we believe AR will play a key role with our target audience moving forward. We’re excited to share our hard work in a different medium that will get students excited to see what our school has to offer. We’re always looking to add a more personal feel to our communications, and we believe this new project will be the perfect combination for sharing our message. We couldn’t be more excited to begin sharing it.”
Augmented Reality print marketing is an innovative and powerful way to reach customers in a unique and engaging way. By utilizing AR technology, businesses can create immersive experiences for their customers that bring products, services and offers to life. This type of marketing allows businesses to stand out from the competition by creating compelling visuals that are interactive, informative, and engaging. With this technology, marketers have the power to drive more engagement with their print campaigns as well as increase customer loyalty and brand recognition.
Transform your printed marketing materials with Augmented Reality. Engage your customers and bring your products to life in new and exciting ways. Unlock the full potential of print marketing with Augmented Reality. If you’re looking to take your business’s traditional print marketing to the next level by incorporating Augmented Reality, don’t hesitate to contact UnifiedAR to schedule an obligation free consultation.