McGrath – AR Property Advertising
Client: McGrath Mooloolaba
Project: AR Property Advertising (magazine)
McGrath Estate Agents Mooloolaba and Buderim are leading Sunshine Coast based real estate agencies.
McGrath Estate Agents were looking for both an innovative means of standing out from their competitors and a means of better connecting with and engaging new and existing customers from print publications.
UnifiedAR worked with McGrath Estate Agents Buderim & Mooloolaba to deliver AR property advertising from a local publication called My Weekly Preview. Each AR add delivered a video that then linked directly through to the property page on the website for more information.
Residents in certain areas of the Sunshine Coast who received the local “My Weekly Preview” magazine were able to download the UnifiedAR app and scan selected McGrath properties to receive augmented reality video content on that specific property. The viewers were then prompted to visit the property website page to enquire further by way of a seamless call to action.
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