Opportunity
UnitedOne Credit Union was looking for a novel and innovative way to boost its direct mail effectiveness in a campaign introducing themselves to residents moving into neighborhoods along Wisconsin’s northern Lake Michigan shoreline communities.
Highly regarded as one of the oldest credit unions in Wisconsin, they wanted something fresh and unique that would enhance their traditional direct mail campaigns and give their new neighbors a more engaging personal brand experience. They turned to Impressorium (previously AR Smart Marketing) for a plan that would make them stand out from the competition.
Solution
AR Smart Marketing, Inc with years of experience providing both offline and online marketing strategies for businesses, developed an omnichannel marketing approach for UnitedOne Credit Union that optimized the best of personalized direct mail and innovative AR technology.
Through UnifiedAR’s Partner Program, AR Smart Marketing, Inc. collaborated with Think Ink Marketing, Inc. the nation’s premier provider of real pen personalized direct mail. AR Smart Marketing seamlessly integrated UnifiedAR’s innovative AR technology and their own variable print software to create a geo-unique mailing piece that was both personalized, engaging and targeted a specific audience based on geographical new move-in data.
Every piece was personalized using AR Smart Marketing’s Addressed Mail Module to contain a greeting from the branch manager of the nearest local UnitedOne office. Each letter also included a uniquely created WebAR PQR code that took the recipient on a 360-degree tour of the local branch when scanned by their phone or smart device. Because WebAR does not require an app, the prospect’s experience was seamless and the WebAR splash page and integrated call to action allowed UnitedOne Credit Union to track and measure every interaction.
Result – UnitedOne
AR Smart Marketing’s omnichannel customer introduction campaign for UnitedOne, and the innovative coordination of targeted direct mail and personalized AR experiences delivered through UnifiedAR’s innovative technology, provided a truly unique and highly engaging event for the credit union’s prospects. As a result, UnitedOne was able to make an immediate impression with new residents through a memorable branding campaign that welcomed them to the neighborhood and acquainted them with their local branch office in an exciting and original way.
Contact UnifiedAR to learn more about our white label Partner Program.
About UnifiedAR:
UnifiedAR is a world-leading provider of cutting-edge Interactive Print and Augmented Reality (AR) solutions. With our innovative technology, we revolutionize the way brands engage with their audience by seamlessly blending the physical and digital realms. Our Interactive Print and AR solutions enable businesses to captivate customers and deliver memorable experiences that go beyond traditional marketing. AR Prize Home Brochures made easy.
Our platform empowers businesses to stand out from the competition by offering white-label Interactive Print and AR experiences. These experiences not only engage customers but also drive profitability, helping businesses boost revenue and customer engagement. Whether it’s transforming print materials or enhancing digital marketing campaigns, UnifiedAR provides printers with the tools to create interactive journeys that captivate and inspire.
With offices strategically located in key business hubs across the United States and Australia, and supported by a vast global network of Authorized Solutions Partners, UnifiedAR stands as a dedicated provider of localized support on an international level. We extend a warm invitation to businesses and developers alike to delve into the innovative realm of Augmented Reality (AR) with UnifiedAR. Whether opting for our user-friendly self-service platform or seamlessly integrating our cutting-edge technology into your current applications, our team is fully equipped to assist you in unlocking a myriad of new opportunities and fostering genuine audience engagement. Embark on this exhilarating journey with us and discover the transformative power of AR technology in enhancing your brand presence and user experiences.