How is Augmented Reality Used in Finance?

Augmented reality is transforming the way the financial industry is evolving new services and offering customers innovative experiences. Here are two areas where it’s making an impact:

• Marketing: Banks often draw in customers through localized, targeted direct mail marketing. Integrating AR into direct mail campaigns allows banks to introduce new services and products using personalized messaging and, through WebAR QR codes, offer customers 3-D and video experiences to support their marketing goals. Driving targeted customers to landing pages and personal URLs helps banks track interactions and measure the results of campaigns.
• Training and Recruitment: To catch the eye of not only potential employees, as well as adding AR components into employee training, businesses adopting AR to make the office a safer and more enjoyable place to work.