How Can AR Be Used for Direct Mail Marketing?

Direct mail marketing has been around forever and there’s a reason – it continues to be an effective way to build brand awareness and generate a great ROI. Even in the digital age, your customers continue to check out their mailboxes for mail that is important or adds value to their lives. Direct mail industry statistics show that over 70% of consumers consider direct mail more personal than any other form of advertising.

Another major benefit of direct mail marketing, especially for local businesses looking to attract attention, is the ability to target an audience based on data like income, location, demographic information and purchasing habits.

AR has the ability to not only take direct mail from a trusted tactile experience through to a highly engaging, interactive and memorable brand experience but it can also takes the personalization of a direct mail marketing campaign to the next level through seamlessly integrated personal digital content, calls to action and even landing pages. AR also boosts the ability to track interactions through enhanced metrics such as scan rates, calls to action and time in the experience – all from a direct mail piece. That’s why integrating AR with direct mail makes the combination one of the most functional pieces of marketing that any brand or company can use to optimize and energize their data and target marketing.