How Can AR Create Memorable Brand Experiences?
Augmented Reality (AR), when deployed through direct mail, gives companies the opportunity to create unique and memorable brand experiences. This technology has progressed from gaming and entertainment to become an essential ingredient in any print or omnichannel marketing campaign. AR engages customers on the screens of their smartphones or tablets with ease, and gives shoppers new and fun ways to interact with products that heightens their shopping experience.
Many clothing brands were among the first to do this by letting shoppers virtually ‘try on’ selections before buying. They did this through QR codes printed on a direct mail postcard. Other retailers let customers judge how a paint color or piece of furniture would look in their home without ever visiting a showroom. Realtors are able to show clients a property without ever stepping foot into the same room with them.
Immersing customers into the world of your brand not only increases brand awareness, but has been proven to increase sales because customers enjoy the personal tie to the brand/product developed through AR. Using things like personalized landing and web pages and digital content, including 3D and immersive video, provides unlimited opportunities for your business to build memorable brand experiences.