Harcourts Stafford Video on For Sale signHarcourts Stafford delivering property videos from 'For Sale' sign using augmented reality. People walking pass the property can simply scan the For Sale sign and watch the property video. Call to action takes the user to the property listings page with Agent's details. Agent can track realtime engagement and re-contact potential buyers using push notifications.
Client: Harcourts Stafford
Project: AR enabled property street signage
Harcourts Stafford is a leading Brisbane based real estate agency.
Harcourts Stafford is looking for both an innovative means of standing out from its competitors and a means of better connecting with customers using engaging mediums.
UnifiedAR worked with Harcourts Stafford to trial augmented reality enabled real estate advertising from their property street signage.
Consumers that drove or walked by one of Harcourts Staffords properties was able to download the UnifiedAR app to scan the property street signage to receive video overviews of the property that then linked through to the managing agent for either additional information and/or to book a private viewing. Where available viewers were also directed through to interactive 3D walkthroughs of properties and an extended immersion.